This font combination is used in ProBar’s Fruition package, designed by Moxie Sozo. The word “fruition” and the description are set in lowercase Clarendon, which has a friendly personality, while the word “strawberry” is set in uppercase Gotham, with less personality and a more modern look. The two typefaces complement one another well.
—Carolyn J.
The two typefaces used on this lovely Valentine’s Day card are Coffee Service and Hellenic Wide. This is an excellent pairing because of the vast differences between the typefaces. Hellenic Wide has a bold, western feel to it which contrasts with the slick and easy-going personality of the Coffee Service script. The cordial moods of both typefaces complement each other and create a sense of playfulness.
— Lia M.
This is a nice example of how type combinations work well in a wordmark. The boldness and the thickness of the Futura works well as the name of the company, as it begs for attention. The delicateness of the throwback script font, Wisdom Script, pairs perfectly to bring a subtle balance, and communicates the secondary information about the company. The two work well when paired together to create a hierarchy within the wordmark, and you intuitively know what to read first, and what information is more important, based on the shapes and weight of the letters.
— Alexis Y.
The two typefaces used in Elysian Coffee’s word mark are a modified Bree Regular and Gotham Book. This type pairing works beautifully because of their similarities and differences; both typefaces are sans serifs and have little to no modulation which give them coherence, but they differ considerably in point size (scale) and the overall thickness which gives them a desirable contrast. Character is added to this type combination by Bree because it is a humanist sans which makes the overall contrast very pleasing.
— Laurisha B.
This sample is from Zukali Mexican Gourmet salsa packaging. It’s a simple example of mixing sans-serif and serif fonts. The significant difference in font size gives each font definite functions within the design solution. The sans-serif font is Banque Gothic, which has a distinct rigid and handcrafted quality. The other font is a transitional serif called Bulmer Italic which adds a classic, elegant quality to the pairing.
— Becky J.
The typefaces seen here are Orlando Samuels and Didoni. The typefaces fit together because they echo each other in modulation. Also, a happy balance is created between these typefaces because candy is thicker and set in all caps while eye is set in all lower case, giving it a more elegant feel.
— Jessica M.
This image is part of the label on the Kraken Rum bottle. The intense contrast between these two fonts is what makes them work so well together. Traditionally, combining a serif with a sans-serif typeface almost always produces attractive results, but this combination has been taken one step further by pairing an elegant and refined script typeface with a hard-working geometric sans. Burgues Script is from Sudtipos. Gotham Bold is from H&FJ. Note that the ‘A’ in ‘Kraken’ has been modified slightly by turning the apex into a sharp point, and the flourish of the ‘T’ in ‘The’ has also been slightly modified.
— Megan L.
IDEA 265 Typography Digital II 